Stark R Buckeye Northwest Realtyclient · buckeyenw.com
From a site in distress to a full marketing engine.
A complete rebuild, repair, and remarket — for Toledo's leading rental housing and property management company.
Find your next home in Toledo & Northwest Ohio.
Real-time listings, easy online applications, and a team that picks up the phone.
Browse Available Rentals →A trusted property company with a broken website, a failing SEO foundation, and a previous agency that had gone dark.
Buckeye Northwest Realty came to us in 2024 after struggling with communication and performance issues from a prior marketing provider. The old site had broken contact forms, unstable custom development, and declining SEO. They needed immediate triage — and a long-term partner who'd actually show up.
Not a redesign problem. A rescue operation.
We walked in and stabilized before we ever opened a design file.
Broken forms & tech
Contact forms dead. Custom development unstable. We rebuilt them using custom PHP with embedded Google ReCaptcha while the new site was still in development.
Collapsing SEO
Rankings in freefall. 404s, broken internal links, no structured breadcrumbs. We fixed every Google Search Console error and implemented global redirect rules before touching anything else.
No direction
No reporting, no strategy, no account contact. We stepped into weekly written updates and monthly analytics reporting from day one — before the new site even launched.
A full rebuild — with Appfolio running through it.
A brand-new custom WordPress site built around their real workflow, not a template.
Stabilize & repair
- Rebuilt broken contact forms with PHP + ReCaptcha
- Fixed all Google Search Console errors
- Implemented global redirect rules
- Migrated and cleaned up existing blog content
- Preserved all URL structure to protect SEO equity
New WordPress site
- Fully custom WordPress theme — clarity and lead generation focused
- Appfolio API integration: real-time listings, apply online, schedule showings
- Tenant and owner service pages built post-launch
- Enhanced formatting, licensed imagery, alt and title tags throughout
- Full onsite SEO — metadata, schema, local optimization
Content & advertising
- Blog content for both tenants and property owners
- Meta, Google Ads, and AdRoll retargeting management
- SEO performance tracking and keyword growth
- Brochures for tenants and owners — actively in use in the field
- Video editing and visual asset creation
Monthly intelligence
- Custom LookerStudio reports with KPI tracking
- Monthly strategy meetings for new growth phases
- Weekly written updates — always within 24–48 hours
- Ongoing monitoring and maintenance
This wasn't a launch. It's an ongoing partnership.
Since launching in late March.
Numbers you can update — these are the placeholders from the live portfolio page.
Got a site that needs rescuing — or a real marketing partner?
We respond fast, show up every week, and stay until the job is done.